Zhemchugova Alona

Spearheaded the end-to-end redesign of Stroili's Product Detail Page (PDP), defining new structural and visual concepts validated through comprehensive user research and usability testing.

Contributed strategically to the UX and product roadmap for the Loyalty Program, directly influencing long-term business direction and enhancing customer retention for a 17M+ customer base.

Designed and successfully launched a new website for Trésor, meticulously aligning UX, UI, and brand storytelling to support a new product release and market positioning.

Collaborated cross-functionally with Product, Engineering, and Analytics teams to execute 5 A/B tests, translating quantitative insights into actionable UX improvements that boosted engagement.

Developed an innovative mobile navigation concept for Histoire d'Or, substantially improving clarity, discoverability, and mobile-first usability across digital platforms.

Partnered effectively with marketing teams to ensure product UX and UI consistently reflected evolving brand identity, reinforcing premium positioning and cohesive brand representation.

Collaborated with over 10 organizations to develop comprehensive visual identities, editorial systems, and brand assets across both print and digital platforms.

Managed end-to-end design projects, from initial research and concept development to final delivery, consistently meeting deadlines and exceeding stakeholder expectations.

Achieved recognition for editorial and design work, featured at prestigious events such as Offprint Paris and the Tate Modern Book Fair.

Synthesized visual storytelling, editorial design, and user-centered thinking to produce engaging and culturally relevant narratives for diverse audiences.

Supported visual concept development, utilizing Cinema 4D and Adobe Creative Suite for 3D modeling and rendering to enhance project presentations and client approvals.

Translated complex research concepts into clear, inclusive visual systems, enhancing accessibility and understanding for exhibitions and publications across diverse audiences.

Contributed to grant-funded, socially conscious projects, integrating sustainability, cultural heritage, and visual communication strategies to maximize community impact.

Collaborated effectively within a multicultural, research-driven design team, fostering innovative design solutions and contributing to project success.